Conventions of an opening sequence

An opening sequence have a variety of conventions. It must make to audience ask questions; must give hints and clues; must reveal the setting; it has got to obscure information and withhold it; it should set the tone/mood and atmosphere. Moreover an opening/title sequence should have titles; the audience should be able to establish the genre; may introduce some characters and must have production/distribution companies.

In the opening sequence of zombie land the audience are able to establish the genre with the use of make up, blood and destruction going on, therefore this opening sequence reveals that it is a horror/thriller. The opening sequence enables the audience to ask many questions such as why are the people changing? Why is there so much destruction and so on. This opening sequence has titles showing us who is casting in the film and what the film is called. Furthermore it sets quite a gruesome, violent atmosphere. Also in The Ring the audience are able to establish that the film is some form of a horror genre as there are very spooky occurrences that are quite frightening. The sequence also sets quite a frightening atmosphere and builds fear in the audience.In this opening sequence it shows the production and distribution in the titles. It shows us the setting and it suggests that it is quite a calm, peaceful environment as the feather falls down from the sky. It obscures information as it doesn't reveal to us where the character is going or who he is waiting for. We as an audience asks questions such as why he is there? Where is he heading? Why is he dressed quite smartly? As the opening sequence is mainly focused on this character on the bench it must reveal that he is the protagonist in the film. This opening sequence reveals the cast in the title and shows us the ditribution and production company. It shows us the setting and area that it is in which is New York. We get the idea that this may be a thriller as we judge New York as quite a rough place where it is crowded and are many robberies.
In Saw it shows us most of the conventions for an opening sequence. It shows us the distribution company and production company. The audience are also able to establish the as there is a dead person on the floor a guy chained up and it is in quite an isolated place. This also leads to the audience asks questions as to why these people are here and why is the guy dead on the floor. This also obscures the information as we do not know why these people are here or how they got here. Moreover, it introduces the character's in the film and we can get an insight of what they are like.

In Brick it uses most of the conventions firstly it shows the distribution company. The audience are able to establish the genre as there is a female who is lying dead on the floor and the audience assume that she is dead. It obscures information as we do not know relationship between the two characters in the sequence. It introduces a character who we assume is the protagonist in the film. There are many questions that could be asked by the audience for example why are they in such an isolated location? Did this character kill the woman?